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CREATE YOUR STYLE with SWAROVSKI invites you to customize and crystallize.

Create Your Style is the global creative community of Swarovski, the ultimate crystal brand. It connects like-minded people with a passion for expressing themselves through personal design. Create Your Style has devoted itself to the creation of an inspiring and interactive platform where crystal aficionados from all over the world can exchange creative ideas and obtain advice from experts while getting design and style tips as well as information on international competitions and whatever else their creative heart desires!

With the company’s long history of collaboration with the world’s leading designers and couturiers, Swarovski understands the creative process involved in using crystal to bring highly individual visions to life. Now, through the Create Your Style with Swarovski crystals initiative, the company shares this exciting process with fashion-forward individuals, opening up a new world of personal expression through crystal. Swarovski Create Your Style focuses on the endless possibilities offered by Swarovski crystals, the extensive collections of Swarovski Beads, Pendants and Flat Backs, to name a few, in seemingly endless different shapes, sizes, colors and effects. These sparkling crystals can be threaded, sewn or glued, mixed and mingled together or combined with the widest choice of materials - from fabric, leather and felt to wood and paper. The product collection is updated and enhanced twice a year with new colors and products, keeping one step ahead of worldwide trends in fashion, style and design.



Crystal Versatility

Since 1895, when the company’s founder, Daniel Swarovski pioneered his scintillating machine-cut crystal jewelry stones, Swarovski has continually pushed boundaries of innovation and crystal creativity. Today, Swarovski, unrivalled in quality, precision and consistency and known worldwide for its exceptional brilliance and irresistible range of colors and textures, is the ultimate luxury ingredient in fashion, jewelry, objects and lifestyle accessories. Now, through Swarovski’s marketing initiative for the Do-It-Yourself market, these crystals that provide a continual source of inspiration and innovation to leading professionals, designers, jewelers and artisans around the globe, are available to individual customers everywhere, bringing a touch of couture luxury to personal creations.


Personal Elegance

Taking the concept of individuality and self-expression to a new dimension, the Create Your Style with Swarovski crystals initiative leads the way forward into a new era of glamorous, personalized creativity and brings a fresh sophisticated elegance to the whole process of “personal design”. The art of creating your own customized crystal style, either from scratch or by transforming an existing design, has grown to be an integral element of luxury today, part of a far-reaching, global trend - a cultural fusion of vintage, couture and street-style.